Amy Twigger Holroyd


Friday 12th April 2013 at 1.00pm
in Scott Sutherland Lecture Theatre SB42

Keep & Share is an umbrella name for the fashion, knitting and research activities of designer-maker Amy Twigger Holroyd.

“During my MA at Winchester School of Art in 2003, I developed a sustainable fashion philosophy based around longevity and versatility (keeping and sharing). My idea was that we could get more ‘goodness’ from each garment if we kept pieces longer, and shared them by handing down or wearing in different ways. Upon graduation I launched Keep & Share as a ‘slow fashion’ label, working as a designer-maker from my Herefordshire workshop. Despite being a micro-scale business, I aim to create a model that disrupts the prevalent fashion system.”

“I avoided using my own name for the label in order to create space for others to define their garments themselves, and see ‘keep and share’ as a broad and inclusive invitation. While in some circumstances it is now logical for me to present my work under my own name, my continued use of Keep & Share as an umbrella is a recognition that much of my work is about a wider community of knitters: ‘us’ rather than ‘me’.”


About callumkellie

I am an artist living and working in Aberdeen, I ride bikes and like to write about it sometimes.

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