Tracey Sherwood

Friday 3rd February 2012 at 1.00pm
in Scott Sutherland building Lecture Theatre SB42

Tracy, a part-time lecturer at the University of Northampton, runs her own commercial photography business. She also provides images for http://www.food-image.com, a royalty-free food stock photography website, and is involved in photographic projects for companies such as Tesco, Asda
and Waitrose.

Tracy will give an overview of the role of the commercial photographer within contemporary design and advertising, giving advice on the specifics of food photography.
With 25 years experience in the industry, Tracey has been directly involved in the change-over from conventional to digital photography, experiencing how new technologies have not only changed how we record our images but how we identify new markets in creative advertising.

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About callumkellie

I am an artist living and working in Aberdeen, I ride bikes and like to write about it sometimes.

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